AR Development Company
To connect the world of digital information with the physical environment. To experience this extraordinary hybrid, to feel it in real time. See how artificial intelligence and augmented reality technology combine computer vision with human perception.
Augmented Reality: One Step Further Than Reality
What Is Augmented Reality?
Augmented reality is a seamless combination of the real and virtual worlds. Through the use of technology and artificial intelligence, digital content – objects, texts, animations – are placed on the image recorded in real time.
How does Augmented Reality work?
You have probably heard that „Mathematics is the queen of the sciences”. The entire digital world is the kingdom of mathematics. AR is not magic, but a complex mathematical calculation. Thanks to advanced algorithms end devices – the cameras on your phone, tablet or AR glasses – can integrate real-world images of physical objects with digital overlays. Using various APIs, the augmented reality technology available on the device uses three functions to integrate images: Real-time processing of these functions allows seamless application of graphics to the image seen.
allowing it to understand and track the device's position relative to the environment
allowing it to detect the size and location of all types of surfaces: horizontal, vertical and angular
allowing estimation of current lighting conditions
Why Is Augmented Reality Developing So Rapidly?
The world first heard about AR in 1990, and since then the technology has found its way into many industries – from gaming to education, business to healthcare & medicine. Today, AR is being successfully delivered to anyone with a smartphone. All you have to do is download the AR app of your choice from one of the web platforms and enjoy the possibilities – from entertainment functions, in the form of funny animations, to advisory functions for shopping (e.g. buying home furnishings, decorating the garden, etc.). It is estimated that the industry will develop much more intensively than before, thanks in part to the development of the 5G network, which makes it possible to transfer huge amounts of data quickly, thus obtaining better quality images on end devices
In What Industries Can AR Be Applied?
Augmented reality apps are being used in many industry domains, where conventional solutions are not enough.
Architecture, urban design and planning
Digital solutions like AR can help visualizing building projects and rendering animated 3D visualizations of 2D drawings. We can also use augmented reality to visualize construction sites, underground structures, cables and pipes using mobile devices.
In the early stages of education, augmented reality can be used as an add-on to provide children better understanding of the learning material. Text, graphics, video and audio can be overlaid on the learner's environment in real time. An example is Google Glass. Students, on the other hand, can learn mechanical engineering concepts, math or geometry, chemistry or anatomy.
Industrial manufacturing & industrial design
AR may be used to substitute paper manuals with digital instructions and to make machine maintenance efficient because it gives operators direct access to a machine's maintenance history. Augmented reality also allows industrial designers to experience the design and operation of a product before it is finalized, something that has already found application in the automotive industry.
Commerce & e-commerce
AR is a way to expand the services offered, such as allowing clients worldwide to see the inside of product packaging without opening it. 3D models of products can be made available to users on their screens to view the product in a real environment, such as trying on clothes in a virtual dressing room. Nowadays, it is also possible to get a virtual makeup service, buy your favorite furniture, or design a garden – without leaving home. Augmented reality takes marketing services to the next level, and provides traders with deep knowledge of their customers' needs and behavior. By using emerging technologies, innovative display concepts, gesture interactivity and motion, Augmented Reality helps build connections between brands and customers.
AR is widely used in visual arts and allows its audience to interpret and experience art in a new way. AR is being used by museums to allow visitors to better experience works and exhibits.
AR supports surgeons, neurosurgeons, hepatologists, psychiatrists and physicians in other specialties, such as gynecologists, who with latest technologies, can more accurately view the fetus in the womb. Augmented reality visualizations can provide X-ray views without irradiating patients.
Military and navigation
Augmented reality hardware and software are widely used in the military and in navigation. Holograms and AR simulators provide clear communication between trainers and trainees, enabling learners to acquire new skills, better orient themselves and identify objects.
AR games and messaging apps (e.g., Snapchat)
Augmented reality allows video game players to experience digital gameplay in a real-world environment, by playing mobile games like the „Pokémon Go” game. Communicators' users benefit from a variety of filters, such as those that allow rendering animated avatars of the user himself.
Augmented reality is also being used in mountain rescue, in mapping the terrain to reach the injured. Augmented reality is an interesting gadget used in sports, such as martial arts, tennis, and boxing. Augmented reality is used in weather visualizations on television. In tourism, AR apps are linked to geographic locations and present information about the location, its features and comments left by other tourists. Augmented reality allows archaeologists to visualize possible site configurations from extant structures or ruins.